It seems like we are on quite an award-winning roll this year. IG Design Group Plc won Gold at the 8th Transform Europe Awards at The Brewery, London last night, following hot on the tails of McBride Plc’s ‘Best Annual Report’ win at the IR Society’s annual awards to recognise best practice in the industry.
IG Design Group’s award for ‘Best implementation of a brand development project across multiple markets’ recognised the incredibly successful and innovative rebranding exercise carried out by the company last year and Lyonsbennett played a key role as part of the rebranding team.
The company is a leading international designer, manufacturer and distributor of products for life’s important occasions – and last night they transformed a moment into a very special memory with the gold award in a very tough category.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation and IG Design Group topped the bill with its innovative campaign.
Launched in the summer last year and designed to communicate the company’s global rebranding programme to its 1,000 staff and 5,000 customers, the campaign goal was designed to unify and simplify the company’s message to create awareness and essentially a sense of community.
A highlight was the ‘Smile’ campaign, which saw giant jigsaw pieces distributed to staff around the world encouraging them to design a puzzle piece to reflect what makes them smile. The puzzle pieces were returned to the UK and assembled, with the whole process filmed for a morale-boosting video for all staff.
Lyonsbennett were involved from the get-go and supported the company with the design and production of the unique campaign collateral.
IG Design’s CEO Paul Fineman was delighted to collect the award last night, the latest in a number of recent success stories for the company.
He said: “Lyonsbennett provided beautiful, soulful and impactful images and material and helped put together a creative and imaginative campaign that we can all be proud of.
“I am thrilled for you and the entire team of special, talented and lovely people that it was a real privilege to work with.
“As always your contribution was oozing with energy and enthusiasm so let’s do more great things together!”
Thanks Paul, it was great to be part of such a great team and we rather enjoy working with you and your fantastic company too.