CML Microsystems design, manufacture and market a broad range of semiconductor products, primarily for the global communications and data storage markets.
Historically, CML produced their report in house but felt ready to work with an agency this year, due partly to an increase in market capital and an appetite to improve communication with their retail shareholders.
The brief was to better explain the business and make the document more engaging. To achieve this, we expanded the front section to include an explanation of the business and geographical coverage, along with a detailed market review of the divisions – using real product images of end applications. Strategy was featured up front in the document and in line with current best practice thinking, we introduced clear signposting and layering of information.