Tottenham Hotspur plc
Annual report 2010
We were appointed to produce Tottenham Hotspur plc’s 2010 annual report after winning a competitive pitch. The brief was to communicate the success of the last year – both on the pitch and financially, and to encapsulate the passion and energy of Spurs. We created a “wallpaper” of vibrant imagery, further enhanced with print techniques of gloss varnish and paper stock changes to give visual and tactile impact. A play on Tottenham Hotspur’s strapline was used to illustrate key messages.