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Tottenham Hotspur plc
Annual report 2010

Tottenham Hotspur plc

As a global brand, our project brings extra challenges beyond a typical annual report project. Lyons Bennett delivered a report that was not only on time and within budget but they also showed awareness and sensitivity to the additional brand constraints. Despite a tough schedule, the end result 100% delivered and communicated the outstanding year we have just had.
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Emma Taylor
Head of Marketing
Tottenham Hotspur plc
AIM
 

We were appointed to produce Tottenham Hotspur plc's 2010 annual report after winning a competitive pitch. The brief was to communicate the success of the last year – both on the pitch and financially, and to encapsulate the passion and energy of Spurs. We created a "wallpaper" of vibrant imagery, further enhanced with print techniques of gloss varnish and paper stock changes to give visual and tactile impact. A play on Tottenham Hotspur's strapline was used to illustrate key messages. We have also just been appointed to produce their 2011 report.

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